$80.5K Per Month eCommerce Business in the Sports Niche

Business summary

Launched as a young startup, this Recovery and Wellness brand has rapidly established a strong market presence in the EU, with particular focus on Germany. Targeting a fitness-oriented audience aged 20-35 in Germany, France, Austria, and the UK, the business boasts an impressive average order value of $280 and has cultivated a substantial email list of over 5,500 subscribers, effectively monetized through sophisticated email marketing funnels. The operational framework includes a fully remote, dedicated team consisting of customer support, a CFO, a media buyer, and a head of operations, all knowledgeable about the business and likely to stay post sale. This seamless structure supports continuity and stability. The business has organized real-life events in Germany to enhance brand visibility and customer engagement, further strengthening its market position. Inventory management is optimized with a reliable supplier relationship based in China, featuring a credit line for inventory and direct shipping to customers via a Chinese fulfillment partner. The seller is committed to a smooth transition, offering up to 6 months of extensive support post-sale to assist the new owner with operations, new product introductions, and strategic planning Disclaimer: This business is currently registered for VAT in specific countries; all income reported in the P&L is exclusive of VAT. The seller notes: For full transparency, a cross-border VAT registration matter relating to Germany, Austria, France, and the UK is currently being remediated through a voluntary disclosure process with specialist German tax counsel. As part of this process, statutory interest and/or surcharges may be assessed; however, no formal assessment has been issued to date. Full details, including the estimated exposure and counsel’s current status report, can be made available to qualified buyers under NDA.

Details

Monetization

eCommerce

Niche

Sports, Lifestyle

Customer type

B2B and B2C

Country

DE

Trademark

No